Betersport x Thomas Dekker

Where performance never stops.

For some, cycling is a hobby.
For others, it’s a way of life.

For this project, we followed former pro cyclist Thomas Dekker for a day. Not to look back, but to understand what still drives him forward.

Because even after the finish line, that feeling never really leaves.

The question was simple:
How do you capture something as intangible as the feeling of cycling?

We chose to stay close to Thomas.
In his rhythm. In his world.

From long rides on the open road to quiet, focused moments inside his home. The transition from outside to inside becomes almost seamless, showing how the experience of cycling doesn’t stop when you step off the road.

It simply evolves.

Through an intimate interview, Thomas reflects on his past, his victories, and the mindset it takes to push yourself to the limit. But more importantly, he shares what cycling still means to him today.

Freedom. Focus. Control.

What made this project interesting was that contrast.
The raw intensity of performance versus the calm precision of training at home.

With the BeterSport trainer, those two worlds come together.
Bringing the outside feeling, inside.

Not as a replacement,
but as an extension of the lifestyle.

This film isn’t about a product.
It’s about a mindset.

And the realization that performance doesn’t end when your career does.

BeterSport x Thomas Dekker x CULT.

Credits:
Productie: CULT. Content Creators
regie: Sten Hoeijmakers
Producer: Sanne Kiggen
DOP: Dennis Hegger
Edit: Dennis Hegger
Grade: Davey Riedemeijer
Klant: Betersport
Sounddesign: Emiel Ketellapper