KOKKERELLI

We know what’s good for us. Now it's your turn.

To raise awareness among parents and teachers about the importance of healthy nutrition for children, we decided to take a different approach. Not just another campaign by adults explaining what is right for children, but the other way around: let the kids tell you themselves.

Together with Kokkerelli | Kids University for Food & Health, we created three short videos in which children tell their own stories. Touching, funny, and with a surprisingly clear message: nutrition is important. For your vitality, your brain, and your future.

There’s power in simplicity. No long texts or complex metaphors. Just kids who tell it like they see it - and in doing so, get to the heart of the matter in a light-hearted but impactful way.

This campaign was not about pointing fingers, but about putting our finger on the sore spot. Because eating healthier starts with awareness. And that awareness begins with parents and caregivers.

For us, this was more than just a production. It also marked the beginning of our collaboration with Kokkerelli as their permanent creative partner. An organization with a mission that we endorse 100%: contributing to a healthy generation.

Kokkerelli x CULT.

Three videos, one message: it's time to listen to the kids.

Director: Sten Hoeijmakers
Executive Producer: Dirk Jeurissen
Producer: Sanne Kiggen
DOP: Dennis Hegger & Daan Biemans
Gaffer: Daan Derksen
Best Boy: Sil Verweijen
Sound Design: Emiel Ketellapper
Edit: Daan Biemans
Grading: Daan Biemans
VFX: Jegor Kraminkin
Campaign partners: Daphne Zanders & Suzanne Bisschops-Pasmans
Production: CULT. Content Creators
Client: Kokkerelli | Kids University for Food & Health